A Lead designer with a Tech background blending design and AI to make complex systems feel more human
Currently, lead designer @ Sun Life Financial — More about me ➞
Selected recent projects include:
I've had an opportunity to work with top Tech companies in Canada and Finland. Here's some of my work:
AI Reporting Assistant
AI automation | System thinking | Human-AI Design | AI UX
Design and build an AI-assisted reporting workflow that cut off 60% of my time, speed up communication by 90%, and improved communication and risk visibility
Cisco Marketplace (B2B) - Lead designer
Service Design | Strategy | UX/UI Design | Research
Lead the E2E of Cisco Marketplace MVP which became the foundation of the today’s platform. The marketplace generates $36M transaction annually and is adopted by 1000 + partners
Sähkonhinta - Lead designer
UX Design | UI Design | Research
Lead the end-to-end design (B2C & B2B) of national Finnish electricity comparison & purchasing platform. Launched in 2019 with a 38% increase in active users, reaching 70,000 monthly users
Digital Onboarding Transformation - Lead designer 🔓
Leadership | Strategy | Service Design | UX/UI Design
Deliver a fully digital apply and onboarding experience for Small-medium sized businesses retirement plans. 25% fewer support tickets and unlocking expansion to 4,000 new businesses yearly
About me
I’m a hands-on Lead Designer with over a decade of experience across Europe and Canada, designing for top tech companies. I blends human-centric, systems thinking and emerging technology to make complex experiences feel simple and human.
Over the past two years I’ve led and mentored a UX team of 7, empowering them to grow, collaborate, and craft meaningful experiences that drive impact for people and businesses.
My values
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Great design sits at the intersection of desirability, feasibility, and viability. I begin with people then balance innovation, technology, and business needs to deliver meaningful, sustainable outcomes.
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Successful design creates measurable impact. My focus is always on aligning design decisions with business goals whether that means building trust, improving engagement, or increasing conversions rates.
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I’m passionate about using technology and design to deliver solutions that make a real difference in people’s lives. For me, design isn’t just a job, it’s a responsibility to create positive impact and help build a better future.
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From architecture to computer science to human-centric and service design, my curiosity keeps me evolving. Whether exploring new AI tools or sharing insights, I find joy in learning something new every day.
Learn more about me ➞